![]() ![]() So, for example, I want to be found for “ social media training in County Meath” and so I have those keywords on my website and in the About and Services section of my Facebook business page as well as mentioned on my other social media channels. It all comes down to what do you want to be found for? You and I search for products and services every day and as a business you want your customer to be able to find your website or blog on Google and the social media channels. When it comes to social media I am all for optimisation (fully completed business pages) and in order to be fully optimised you need to consider the right keywords. So why do you think you need to research certain keywords? It’s important to have the right keywords on your website and blogs. So why do you need to do keyword research? I get asked this all the time when I am doing training.
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